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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Hirsch, Peter B."
~person:"Melewar, T. C."
~subject:"Corporate Social Responsibility"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate Social Responsibility
Corporate reputation
77
Firmenimage
77
Brand management
32
Corporate culture
32
Markenführung
32
Unternehmenskultur
32
Public relations
28
Öffentlichkeitsarbeit
28
Brand architecture
26
Markenarchitektur
26
Reputation
19
Marketing management
16
Marketingmanagement
16
Brand image
9
Consumer behaviour
9
Corporate identity
9
Corporate social responsibility
9
Konsumentenverhalten
9
Markenimage
9
Risikomanagement
8
Risk management
8
Reputation risk
7
Corporate image
6
China
5
Marketing
5
Strategic management
5
Strategisches Management
5
Confidence
4
Corporate branding
4
Corporate heritage
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Higher education institution
4
Hochschule
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Personality psychology
4
Persönlichkeitspsychologie
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Balmer, John M. T.
Gatzert, Nadine
Hirsch, Peter B.
Melewar, T. C.
Pérez, Andrea
8
Rodríguez del Bosque, Ignacio A.
6
Hur, Won-Moo
4
Podnar, Klement
4
Bang, Nguyen
3
Berens, Guido A. J. M.
3
Bhattacharya, C. B.
3
Brammer, Stephen
3
Kim, Sora
3
Le Thanh Tiep
3
Lis, Bettina
3
Peloza, John
3
Plewa, Carolin
3
Pérez-Cornejo, Clara
3
Quevedo Puente, Esther de
3
Sen, Sankar
3
Wei, Jiuchang
3
Alvarado-Herrera, Alejandro
2
An Khoa Truong Nguyen
2
Antonetti, Paolo
2
Argandoña, Antonio
2
Arli, Denni
2
Asiedu, Deborah
2
Assaker, Guy
2
Balmer, John M.T.
2
Balmern, John M. T.
2
Bayoud, Nagib Salem
2
Bonardi, Jean-Philippe
2
Bravo, Rafael
2
Brønn, Peggy Simcic
2
Carlini, Joan
2
Caruana, Albert
2
Chen, Haipeng
2
Chikazhe, Lovemore
2
Chiu, Chou-kang
2
Choirat, Christine
2
Chun, Rosa
2
Chung, Angie
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Journal of world business : JWB
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate communications : an international journal
1
International studies of management and organization
1
Journal of business strategy
1
Journal of marketing communications
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
3
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
4
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
7
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
8
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
9
Corporate reputation in the age of data nudity
Hirsch, Peter B.
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 36-39
Persistent link: https://www.econbiz.de/10010231598
Saved in:
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