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~person:"Balmer, John M.T."
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Customer integration"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Customer integration
Firmenimage
Brand management
57
Markenführung
57
Brand architecture
19
Markenarchitektur
19
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
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14
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13
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13
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10
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10
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8
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8
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5
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Balmer, John M.T.
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Iglesias, Oriol
10
Tomczak, Torsten
10
Bang, Nguyen
9
Esch, Franz-Rudolf
9
Ind, Nicholas
9
Schultz, Majken
8
Hatch, Mary Jo
7
Greyser, Stephen A.
6
Hajli, Nick
6
Harrigan, Paul
6
Loureiro, Sandra Maria Correia
6
Miller, Dale
6
Rather, Raouf Ahmad
6
Rindell, Anne
6
Swoboda, Bernhard
6
Urde, Mats
6
Baumgarth, Carsten
5
Dennis, Charles
5
Gupta, Suraksha
5
Hollebeek, Linda D.
5
Kaufmann, Hans Rüdiger
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Schmidt, Holger J.
5
Vallaster, Christine
5
Abimbola, Temi
4
Abratt, Russell
4
Carlson, Jamie
4
Chen, Weifeng
4
Cova, Bernard
4
Fiedler, Lars
4
Füller, Johann
4
Han, Heesup
4
Islam, Jamid Ul
4
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The journal of brand management : an international journal
4
International studies of management and organization
3
Journal of business research : JBR
3
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European Journal of Marketing
1
International journal of management reviews : IJMR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
17
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
6
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
7
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
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