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~person:"Balmer, John M.T."
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Balmer, John M.T.
Lee, Nick
20
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19
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14
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12
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12
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11
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European journal of marketing : EJM
13
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1
Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1329-1353
Persistent link: https://www.econbiz.de/10009329142
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10010099461
Saved in:
3
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Balmer, John M.T.
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 1064-1093
Persistent link: https://www.econbiz.de/10009993588
Saved in:
4
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M.T.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1380-1399
Persistent link: https://www.econbiz.de/10009329139
Saved in:
5
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
Balmer, John M.T.
- In:
European journal of marketing : EJM
42
(
2008
)
9
,
pp. 879-906
Persistent link: https://www.econbiz.de/10008099729
Saved in:
6
Identity studies: multiple perspectives and implications for corporate-level marketing
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 765-785
Persistent link: https://www.econbiz.de/10007763292
Saved in:
7
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
Balmer, John M.T.
;
Greyser, Stephen A.
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 730-741
Persistent link: https://www.econbiz.de/10007271137
Saved in:
8
The monarchy as a corporate brand: Some corporate communications dimensions
Greyser, Stephen A.
;
Balmer, John M.T.
;
Urde, Mats
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 902
Persistent link: https://www.econbiz.de/10007271128
Saved in:
9
Corporate brands: what are they? What of them?
Balmer, John M.T.
;
Gray, Edmund R.
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 972-997
Persistent link: https://www.econbiz.de/10006083718
Saved in:
10
Corporate identity, corporate branding and corporate marketing: Seeing through the fog
Balmer, John M.T.
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 248-291
Persistent link: https://www.econbiz.de/10006091201
Saved in:
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