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~person:"Bandyopadhyay, Subhajyoti"
~person:"Bridges, Cheryl H."
~person:"Ozcan, Kerimcan"
~person:"Pelsmacker, Patrick de"
~person:"Ramaswamy, Venkatram"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
7
Interaktive Medien
7
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Television advertising
3
Belgien
2
Belgium
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer integration
2
Fernsehprogramm
2
Kundenintegration
2
Relationship marketing
2
Television programme
2
Value creation
2
Advertising industry
1
Agency theory
1
Analysis of variance
1
Betrug
1
Co-creation
1
Contract theory
1
Dienstleistungsmarketing
1
Digital broadcast
1
Digital platform
1
Digitale Plattform
1
Digitaler Rundfunk
1
Digitalisierung
1
Digitization
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Fraud
1
Information technology
1
Informationstechnik
1
Innovation
1
Interactional creation
1
Interactions
1
Interactive platforms
1
Internet marketing
1
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Article in journal
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English
7
Author
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Bandyopadhyay, Subhajyoti
Bridges, Cheryl H.
Ozcan, Kerimcan
Pelsmacker, Patrick de
Ramaswamy, Venkatram
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
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1
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1
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1
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1
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1
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1
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1
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1
Beatty, Susan F.
1
Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing
1
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ECONIS (ZBW)
7
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1
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
4
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
5
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
6
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
7
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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