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~person:"Bang, Nguyen"
~person:"Burmann, Christoph"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
237
Markenführung
201
Brand management
200
Consumer behaviour
136
Theory
134
Deutschland
129
Germany
126
Marketingmanagement
126
Marketing management
120
Markenimage
110
Beziehungsmarketing
101
Relationship marketing
101
Brand image
98
Marktforschung
91
Market research
86
Markenpolitik
56
Marketing theory
52
Marketingtheorie
52
Brand
46
Markenartikel
45
Online-Marketing
38
Internet marketing
32
Strategisches Management
32
Customer satisfaction
28
India
28
Indien
28
Kundenzufriedenheit
28
Social Web
28
Social web
28
Einzelhandel
27
Business-to-business marketing
26
Luxury goods
24
Luxusgüter
24
Retail trade
24
Unternehmen
24
Electronic Commerce
23
Marketingforschung
23
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67
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14
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Book / Working Paper
150
Article
130
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Article in journal
104
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104
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38
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35
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30
Book section
30
Collection of articles of several authors
26
Sammelwerk
26
Handbook
23
Handbuch
23
Arbeitspapier
21
Working Paper
21
Aufsatzsammlung
14
Bibliografie enthalten
13
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8
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6
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4
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4
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3
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2
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2
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2
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2
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2
Bibliografie
1
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1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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Language
All
German
159
English
121
Author
All
Bang, Nguyen
Burmann, Christoph
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
121
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
66
Kumar, V.
60
Albers, Sönke
59
Lambertini, Luca
59
Gierl, Heribert
53
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Peitz, Martin
49
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Hollebeek, Linda D.
44
Benkenstein, Martin
43
Hruschka, Harald
42
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Dwivedi, Yogesh Kumar
37
Helm, Roland
37
Tomczak, Torsten
37
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Springer Fachmedien Wiesbaden
7
Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Schriftenreihe Marketing, Management
19
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
13
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Journal of business research : JBR
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Innovatives Markenmanagement
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Meffert-Marketing-Edition
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of retailing and consumer services
4
Lehrbuch
4
Research
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
The marketing review
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Asia-Pacific journal of business administration
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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ECONIS (ZBW)
280
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1
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280
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
4
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
5
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
9
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
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