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~person:"Bang, Nguyen"
~person:"Cova, Bernard"
~person:"Haverila, Kai"
~subject:"Bibliometrics"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"branding"
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Bibliometrics
Social web
Brand management
53
Markenführung
53
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
26
Markenimage
26
Brand
19
Markenartikel
19
Social Web
18
Beziehungsmarketing
11
Relationship marketing
11
Corporate reputation
9
Firmenimage
9
Customer satisfaction
7
Kundenzufriedenheit
7
Brand architecture
6
Customer integration
6
Higher education institution
6
Hochschule
6
Kundenintegration
6
Markenarchitektur
6
Brand community
5
Place marketing
5
Standortmarketing
5
Brand reputation
4
Branding
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Reputation
4
Betriebliche Wertschöpfung
3
Brand loyalty
3
Strategic management
3
Strategisches Management
3
Value creation
3
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2
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2
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19
Author
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Bang, Nguyen
Cova, Bernard
Haverila, Kai
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
10
Kunkel, Thilo
9
Rita, Paulo
9
Hollebeek, Linda D.
8
Rahman, Zillur
8
Hajli, Nick
7
Filieri, Raffaele
6
Guzman, Francisco
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Bilro, Ricardo Godinho
5
Bredikhina, Nataliya
5
Christodoulides, George
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Mathur, Manisha
5
Melewar, T. C.
5
Michaelidou, Nina
5
Pedeliento, Giuseppe
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Andreini, Daniela
4
Bernritter, Stefan F.
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Haverila, Matti
4
Husain, Rehan
4
Ibrahim, Blend
4
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The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing analytics : JMA
2
Business horizons
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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19
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
7
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
10
Five areas to advance
branding
theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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