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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Brand identity"
~subject:"Brand image"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Firmenimage
Brand management
58
Markenführung
58
Markenimage
38
Consumer behaviour
27
Konsumentenverhalten
27
Brand
24
Markenartikel
24
Corporate reputation
11
Social Web
8
Social web
8
Beziehungsmarketing
7
Führungsstil
7
Leadership style
7
Relationship marketing
7
Brand architecture
6
Großbritannien
6
Higher education institution
6
Hochschule
6
Markenarchitektur
6
United Kingdom
6
Bank
5
Corporate culture
5
Luxury goods
5
Luxusgüter
5
Place marketing
5
Reputation
5
Standortmarketing
5
Unternehmenskultur
5
Brand loyalty
4
Brand reputation
4
Ireland
4
Irland
4
Marketing management
4
Marketingmanagement
4
Strategic management
4
Strategisches Management
4
Taiwan
4
Viral marketing
4
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24
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Article
41
Book / Working Paper
1
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Article in journal
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42
Aufsatz im Buch
1
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1
Case study
1
Collection of articles of several authors
1
Fallstudie
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1
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1
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Language
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English
42
Author
All
Bang, Nguyen
De Chernatony, Leslie
Melewar, T. C.
38
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
25
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
22
Balmer, John M. T.
19
Japutra, Arnold
19
Keller, Kevin Lane
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Fetscherin, Marc
17
Gupta, Suraksha
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Iglesias, Oriol
13
Ko, Eunju
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
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All
European journal of marketing : EJM
4
International studies of management and organization
4
Journal of business research : JBR
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
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ECONIS (ZBW)
42
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10
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42
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date (oldest first)
1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
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