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~person:"Bang, Nguyen"
~person:"Hyun, Sunghyup Sean"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
137
Konsumentenverhalten
137
Brand management
59
Markenführung
59
Beziehungsmarketing
54
Relationship marketing
54
Markenimage
51
Customer satisfaction
37
Kundenzufriedenheit
37
Brand
28
Markenartikel
28
Luxury goods
19
Luxusgüter
19
Emotion
18
Dienstleistungsqualität
17
Social Web
17
Social web
17
Einzelhandel
15
Retail trade
15
Gastronomie
11
Restaurant industry
11
Viral marketing
11
Virales Marketing
11
Confidence
10
Holiday behaviour
10
Hotel industry
10
Hotellerie
10
Internet marketing
10
Online-Marketing
10
Satisfaction
10
Urlaubsverhalten
10
Vertrauen
10
Customer engagement
9
Marketing management
9
Marketingmanagement
9
Brand loyalty
8
Customer integration
8
Fashion
8
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2
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Article
65
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Aufsatz in Zeitschrift
65
Aufsatz im Buch
2
Book section
2
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English
65
Author
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Bang, Nguyen
Hyun, Sunghyup Sean
Loureiro, Sandra Maria Correia
Han, Heesup
48
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Phau, Ian
25
Sreejesh, S.
22
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Khan, Imran
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
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International journal of hospitality management
8
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
5
Journal of business research : JBR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Asia-Pacific journal of business administration
2
International journal of contemporary hospitality management
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The marketing review
2
Baltic journal of management
1
Cogent business & management
1
European journal of marketing : EJM
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
International journal of wine business research : IJWBR
1
International studies of management and organization
1
Journal of communication management
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Review of managerial science
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
65
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
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