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~person:"Bang, Nguyen"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"Führungsstil"
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Search: subject_exact:"Markenpolitik"
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| 5 applied filters
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Firmenimage
Führungsstil
Brand management
82
Markenführung
82
Brand image
34
Markenimage
34
Consumer behaviour
33
Konsumentenverhalten
33
Brand
24
Markenartikel
24
Brand architecture
15
Markenarchitektur
15
Corporate reputation
13
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
10
Marketingmanagement
10
Higher education institution
8
Hochschule
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Social Web
7
Social web
7
Customer satisfaction
6
Kundenzufriedenheit
6
Leadership style
6
Einzelhandel
5
Firm performance
5
Retail trade
5
Unternehmenserfolg
5
Australia
4
Australien
4
Brand reputation
4
Corporate branding
4
Customer integration
4
KMU
4
Kundenintegration
4
Malaysia
4
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18
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19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
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English
19
Author
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Bang, Nguyen
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
23
Melewar, T. C.
21
Tomczak, Torsten
11
Foroudi, Pantea
10
Esch, Franz-Rudolf
9
Buil, Isabel
8
De Chernatony, Leslie
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Abimbola, Temi
5
Dennis, Charles
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Vrontis, Demetris
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Czinkota, Michael R.
3
Einwiller, Sabine
3
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Published in...
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Journal of business research : JBR
5
International studies of management and organization
4
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
Journal of marketing for higher education
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
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