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~person:"Bang, Nguyen"
~person:"Rajagopal"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer research"
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Markenartikel
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
30
Markenführung
30
Brand image
26
Markenimage
26
Mexico
22
Mexiko
22
Beziehungsmarketing
21
Relationship marketing
21
Einzelhandel
20
Retail trade
20
Brand
18
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Sales promotion
8
Verkaufsförderung
8
Confidence
6
Online retailing
6
Online-Handel
6
Vertrauen
6
Cognition
5
Dienstleistungsqualität
5
Emotion
5
Internet marketing
5
Kognition
5
Online-Marketing
5
Service quality
5
Social Web
5
Social web
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consumer behaviour
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Brand loyalty
4
Brand reputation
4
Corporate reputation
4
Customer integration
4
Fashion
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English
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Bang, Nguyen
Rajagopal
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Huber, Frank
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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Asia-Pacific journal of business administration
2
International journal of business innovation and research
2
Marketing intelligence & planning
2
European journal of marketing : EJM
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
18
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1
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
2
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
8
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
10
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
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