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~person:"Bang, Nguyen"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Beziehungsmarketing
United States
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
21
Markenführung
21
Brand image
18
Markenimage
18
Relationship marketing
18
Brand
12
Markenartikel
12
Customer satisfaction
9
Kundenzufriedenheit
9
Einzelhandel
8
Retail trade
8
Confidence
6
Vertrauen
6
Brand reputation
4
Gerechtigkeit
4
Justice
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Corporate reputation
3
Customer integration
3
Dienstleistungsqualität
3
Firmenimage
3
Gastronomie
3
Großbritannien
3
Internet marketing
3
Islam
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Place marketing
3
Religion
3
Reputation
3
Restaurant industry
3
Satisfaction
3
Service quality
3
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9
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Article
18
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18
Aufsatz in Zeitschrift
18
Language
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English
18
Author
All
Bang, Nguyen
Han, Heesup
49
Hollebeek, Linda D.
38
Mattila, Anna S.
37
Huber, Frank
29
Septianto, Felix
28
Loureiro, Sandra Maria Correia
27
Kumar, V.
26
Verhoef, Peter C.
26
Grewal, Dhruv
25
Usman, Osly
23
Gierl, Heribert
22
Quach, Sara
22
Jang, Soocheong
21
Eisend, Martin
20
Lusk, Jayson L.
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Herrmann, Andreas
18
Ahn, Jiseon
17
Das, Gopal
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Thaichon, Park
17
Wangenheim, Florian von
17
Japutra, Arnold
16
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
Phau, Ian
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
16
Taylor, Charles Raymond
16
Yoon, Sukki
16
Gil Saura, Irene
15
Gustafsson, Anders
15
Ko, Eunju
15
Neslin, Scott A.
15
Park, Jungkun
15
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Published in...
All
The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
18
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
5
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
8
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
10
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
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