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~person:"Bang, Nguyen"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Kundenzufriedenheit
Markenführung
Marketingmanagement
Brand management
38
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
20
Markenimage
20
Brand
13
Markenartikel
13
Corporate reputation
8
Firmenimage
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Brand reputation
4
Marketing management
4
Brand loyalty
3
Customer satisfaction
3
Internet marketing
3
Online-Marketing
3
Place marketing
3
Reputation
3
Standortmarketing
3
Strategic management
3
Strategisches Management
3
Asia
2
Asien
2
Brand trust
2
Branding
2
Confidence
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
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Undetermined
28
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Article
35
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3
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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Language
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English
38
Author
All
Bang, Nguyen
Burmann, Christoph
117
Esch, Franz-Rudolf
104
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Sattler, Henrik
29
Schmidt, Holger J.
29
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Tomczak, Torsten
26
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Völckner, Franziska
24
Han, Heesup
23
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International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
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ECONIS (ZBW)
38
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38
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
4
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
10
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
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