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Bang, Nguyen
Guiso, Luigi
47
Bjørnskov, Christian
46
Fehr, Ernst
46
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43
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40
Falk, Armin
35
Bohnet, Iris
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29
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25
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Cruijsen, Carin van der
22
Nienaber, Ann-Marie
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Saka, Orkun
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Tyran, Jean-Robert
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Aksoy, Cevat Giray
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Bolton, Gary E.
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19
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ECONIS (ZBW)
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1
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
2
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
3
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
4
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
5
A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
6
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
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