//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Barclay, Donald W."
~person:"Corsaro, Daniela"
~person:"Lam, Son K."
~subject:"Lieferantenmanagement"
~subject:"Verkaufspersonal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Verkaufspersonal
B-to-B-Marketing
14
Business-to-business marketing
14
Supplier relationship management
10
Salespeople
7
Selling
5
Verkauf
5
B2B
4
Business network
3
Business relationships
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Unternehmensnetzwerk
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Cognition
2
Coronavirus
2
Kognition
2
Organisatorischer Wandel
2
Organizational change
2
Sales
2
Transformation
2
Value creation
2
Agency theory
1
Arbeitsintensität
1
Arbeitsleistung
1
Automation
1
Automatisierung
1
B2B marketing
1
B2B relationships
1
Behaviour
1
Business-to-Business marketing
1
Busniss strategy
1
Buyer advocacy
1
COVID-19 pandemic
1
CRM
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Language
All
English
13
Author
All
Barclay, Donald W.
Corsaro, Daniela
Lam, Son K.
Svensson, Göran
20
Kleinaltenkamp, Michael
19
Ulaga, Wolfgang
12
Kowalkowski, Christian
11
Naudé, Peter
11
Sharma, Arun
11
Johnston, Wesley J.
10
Rangarajan, Deva
10
Schmitz, Christian
10
Sridhar, Shrihari
10
Agnihotri, Raj
9
Homburg, Christian
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Høgevold, Nils M.
8
Jacob, Frank
8
Rodríguez, Rocío
8
Terho, Harri
8
Ahearne, Michael
7
Grewal, Rajdeep
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Otero-Neira, Carmen
7
Schwepker, Charles H. <Jr.>
7
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
Høgevold, Nils
6
Itani, Omar S.
6
La Rocca, Antonella
6
Lilien, Gary L.
6
Nyadzayo, Munyaradzi W.
6
Parvinen, Petri
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Aarikka-Stenroos, Leena
5
more ...
less ...
Published in...
All
The journal of business & industrial marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Italian journal of marketing : ITJM
2
Journal of marketing
2
Marketing theory
2
Handbook of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
5
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
8
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
9
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
10
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->