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~person:"Barone, Michael J."
~subject:"Consumer behaviour"
~subject:"Price"
~subject:"Theory"
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Search: subject_exact:"Preisbildung von Unternehmen"
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Consumer behaviour
Price
Theory
Konsumentenverhalten
7
Preismanagement
7
Pricing strategy
7
Preis
4
Sales promotion
3
Verkaufsförderung
3
Metaphors
2
Price location
2
Betriebliche Standortwahl
1
Category pricing
1
Cognition
1
Cognitive flexibility
1
Comparison
1
Deal depth
1
Einzelhandel
1
Embodied cognition
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Firm location choice
1
Handedness consistency
1
Internal reference prices
1
Kognition
1
Preiswettbewerb
1
Price comparisons
1
Price competition
1
Price judgments
1
Price promotions
1
Pricing
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Retail trade
1
Sales response
1
Social psychology
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Sozialpsychologie
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Target group
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Theorie
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Vergleich
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Zielgruppe
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assimilation
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competitive price comparisons
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contrast
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Barone, Michael J.
Bergemann, Dirk
44
Snir, Avichai
32
Levy, Daniel C.
31
Janssen, Maarten C. W.
28
Armstrong, Mark
25
Courty, Pascal
25
Schlosser, Rainer
24
Chen, Haipeng
23
Peitz, Martin
23
Simchi-Levi, David
23
Spann, Martin
23
Bagwell, Kyle
22
Chen, Ying-Ju
21
Feenstra, Robert C.
21
Nakov, Anton
20
Zaccour, Georges
20
Anderson, Simon P.
19
Diller, Hermann
19
Hunold, Matthias
19
Jiang, Baojun
19
Monroe, Kent B.
19
Roth, Stefan
19
Menzio, Guido
18
Shelegia, Sandro
18
Sibly, Hugh
18
Simon, Hermann
18
Usman, Osly
18
Vincent, Nicolas
18
Cremer, Helmuth
17
Itskhoki, Oleg
17
Lippi, Francesco
17
Muthers, Johannes
17
Rhodes, Andrew
17
Thisse, Jacques-François
17
Vickers, John
17
Bos, Iwan
16
Matsushima, Noriaki
16
Wang, Yining
16
Zhou, Jidong
16
Alvarez, Fernando
15
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Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
5
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
6
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
7
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
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