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~person:"Bartikowski, Boris"
~person:"Foroudi, Mohammad Mahdi"
~subject:"Brand image"
~subject:"Cinema"
~subject:"Social web"
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Brand image
Cinema
Social web
Consumer behaviour
14
Konsumentenverhalten
14
Markenimage
8
Brand management
6
Markenführung
6
Cultural identity
5
Kulturelle Identität
5
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5
Beziehungsmarketing
4
China
4
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Globalization
4
Herkunftsbezeichnung
4
Relationship marketing
4
Website cultural congruity
4
Corporate reputation
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Corporate social responsibility
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Customer satisfaction
3
Firmenimage
3
Globalisierung
3
Großbritannien
3
International marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Standortmarketing
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3
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Attitude toward cultural diversity
2
Attitude toward the site
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Bartikowski, Boris
Foroudi, Mohammad Mahdi
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Casaló, Luis V.
7
Flavián Blanco, Carlos
7
Michel, Géraldine
7
Valette-Florence, Pierre
7
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6
Krishen, Anjala S.
6
Melewar, T. C.
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Wu, Chih-Wen
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Ekinci, Yuksel
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Kim, Kyung Hoon
5
Merchant, Altaf
5
Mühlbacher, Hans
5
Oghazi, Pejvak
5
Pina, José M.
5
Teng, Lefa
5
Agarwal, Shaurya
4
Berezan, Orie
4
Choi, Jeonghye
4
Christodoulides, George
4
Dall'Olmo Riley, Francesca
4
Davvetas, Vasileios
4
Dennis, Charles
4
Donthu, Naveen
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Dutta, Sujay
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Fastoso, Fernando
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Gierl, Heribert
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Journal of business research : JBR
8
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ECONIS (ZBW)
8
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
8
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
Saved in:
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