//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Batat, Wided"
~person:"Klarmann, Christiane"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
7
Luxusgüter
7
Internet marketing
3
Online-Marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Brand management
1
Comparison
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Deutschland
1
Dienstleistungsmarketing
1
Germany
1
Heritage
1
Kundenwert
1
Luxury brands
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
Online communication
1
Product counterfeiting
1
Produktpiraterie
1
Services marketing
1
Social media
1
Sustainability
1
Target group
1
Vergleich
1
Welt
1
World
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Handbook
Article in journal
9
Aufsatz in Zeitschrift
9
Book section
7
Hochschulschrift
1
Thesis
1
Language
All
English
5
German
2
Author
All
Batat, Wided
Klarmann, Christiane
Wiedmann, Klaus-Peter
12
Hennigs, Nadine
10
Mosca, Fabrizio
7
Pietzcker, Dominik
6
Amatulli, Cesare
5
Brun, Alessandro
5
Donzé, Pierre-Yves
5
Meurer, Jörg
5
Pouillard, Véronique
5
Roberts, Joanne
5
Thaichon, Park
5
Atwal, Glyn
4
Chiaudano, Valentina
4
Kapferer, Jean-Noël
4
Ozuem, Wilson
4
Ranfagni, Silvia
4
Vaih-Baur, Christina
4
Cedrola, Elena
3
Duma, Fabio
3
Fujioka, Rika
3
Giacosa, Elisa
3
Gistri, Giacomo
3
Grewe, Bernd-Stefan
3
Henninger, Claudia E.
3
Hofmeester, Karin
3
König, Verena
3
Moore, Christopher M.
3
Pini, Fabrizio Maria
3
Rovai, Serena
3
Sestino, Andrea
3
Aiello, Gaetano
2
Asmat Nizam Abdul Talib
2
Berghaus, Benjamin
2
Berry, Christopher J.
2
Bertoldi, Bernardo
2
Blazquez Cano, Marta
2
Bonin, Hubert
2
Bryson, Douglas
2
more ...
less ...
Published in...
All
Luxury marketing : a challenge for theory and practice
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
Saved in:
4
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
5
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
6
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
7
Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->