//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
~subject:"Meta-analysis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Markenimage
Messung
Meta-analysis
Internal branding
9
Interne Markenführung
9
Brand image
8
Brand management
5
Markenführung
5
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Internal communication
3
International marketing
3
Internationales Marketing
3
Interne Kommunikation
3
B-to-B-Marketing
2
Business-to-business marketing
2
Satisfaction
2
Sponsoring
2
Sponsorship
2
Work behaviour
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Arbeitskräfte
1
Austauschtheorie
1
Brand behavior
1
Brand commitment
1
Branding
1
Coping strategy
1
Coping-Strategie
1
Corporate culture
1
Einzelhandel
1
Erdölindustrie
1
India
1
Indien
1
Internal brand equity
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
7
German
2
Author
All
Batt, Verena
Baumgarth, Carsten
Bowden, Jana
Fischer, Alexander
Hultén, Peter
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Häusler, Mariella
1
Jedecke, Michaela
1
Kalka, Regine
1
Khanyapuss Punjaisri
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
5
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
6
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
8
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
9
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->