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~person:"Bauer, Christoph"
~person:"Bulander, Rebecca"
~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Shankar, Venkatesh"
~source:"econis"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Internet marketing
Marketingmanagement
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11
Electronic Commerce
11
Online-Marketing
11
Deutschland
10
Germany
10
Internet
8
Beziehungsmarketing
7
Relationship marketing
7
Online retailing
5
Online-Handel
5
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4
Mobile communications
4
Mobilkommunikation
4
Controlling
3
Distribution channel
3
Management control
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Bauer, Christoph
Bulander, Rebecca
Hudetz, Kai
Quach, Sara
Shankar, Venkatesh
Skiera, Bernd
8
Kreutzer, Ralf T.
7
Ratten, Vanessa
7
Bauer, Hans H.
6
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Malthouse, Edward C.
6
Ghosh, Arpita
5
Wiedmann, Klaus-Peter
5
Abrams, Zoë
4
Constantinides, Efthymios
4
Hennigs, Nadine
4
Hinson, Robert
4
Martínez-López, Francisco J.
4
Murphy, Jamie
4
Muthukrishnan, S.
4
Okazaki, Shintaro
4
Pennington, Robert
4
Rejón-Guardia, Francisco
4
Schulten, Matthias Bernhard
4
Schwemm, Markus
4
Silberer, Günter
4
Ahlert, Dorothee
3
Aramendia-Muneta, Maria Elena
3
Chhabra, Deepak
3
Denga, Edna Mngusughun
3
Di Virgilio, Francesca
3
Diehl, Sandra
3
Doiron, Daniel John
3
Esch, Franz-Rudolf
3
Ewing, Michael
3
Fantapié Altobelli, Claudia
3
Feldman, Jon
3
Frank, Simon A.
3
Fritz, Wolfgang
3
Försch, Steffen
3
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3
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Developing digital marketing : relationship perspectives
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-Commerce im Handel : Status quo und Perspektiven
1
Handbook of marketing strategy
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
The SAGE handbook of international marketing
1
The power of one : gaining business value from personalization technologies
1
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ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Studienergebnisse zum Einsatz von Social Media im B2B-Bereich
Bulander, Rebecca
;
Wüstemann, Johanna
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 127-151)
.
2012
Persistent link: https://www.econbiz.de/10009559277
Saved in:
4
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
5
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
6
Herausforderungen im Social CRM und Mobile Business
Bulander, Rebecca
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 87-107)
.
2011
Persistent link: https://www.econbiz.de/10009010230
Saved in:
7
Controlling von Online-Marketing bei Datingservices
Kratel, Harald
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 185-193)
.
2011
Persistent link: https://www.econbiz.de/10009156059
Saved in:
8
Controlling von Online-Marketing
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 155-168)
.
2011
Persistent link: https://www.econbiz.de/10009156060
Saved in:
9
Einführung in das Online-Targeting
Greve, Goetz
;
Hopf, Gregor
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 3-21)
.
2011
Persistent link: https://www.econbiz.de/10009156068
Saved in:
10
The
Internet
and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
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