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~person:"Bauer, Hans H."
~person:"Baumgarth, Carsten"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
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Search: subject:"branding"
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Brand image
Erfolgsfaktor
Werbung
Brand management
124
Markenführung
124
Deutschland
41
Germany
41
Markenpolitik
39
Brand
34
Markenimage
34
Consumer behaviour
33
Konsumentenverhalten
33
Markenartikel
33
Advertising effects
18
Werbewirkung
18
Success factor
15
Theorie
15
Theory
15
B-to-B-Marketing
13
Business-to-business marketing
13
Marketing management
13
Marketingmanagement
13
Lieferantenmanagement
10
Supplier relationship management
10
Luxury goods
9
Luxusgüter
9
Advertising
7
Beziehungsmarketing
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Relationship marketing
7
Unternehmenskultur
7
Corporate culture
6
Estimation
6
Internet
6
Kunst
6
Marketing
6
Schätzung
6
Welt
6
World
6
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Article
30
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22
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25
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25
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7
Collection of articles of several authors
7
Sammelwerk
7
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6
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6
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5
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5
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1
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1
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1
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1
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1
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1
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1
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1
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Language
All
German
28
English
28
Author
All
Bauer, Hans H.
Baumgarth, Carsten
Septianto, Felix
Burmann, Christoph
55
Melewar, T. C.
26
Huber, Frank
25
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
22
Guzman, Francisco
22
Phau, Ian
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Esch, Franz-Rudolf
20
Japutra, Arnold
20
Bruhn, Manfred
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Sattler, Henrik
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Christodoulides, George
15
Ekinci, Yuksel
15
Schmidt, Holger J.
15
Dens, Nathalie
14
Gupta, Suraksha
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Völckner, Franziska
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Ko, Eunju
12
Meffert, Heribert
12
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Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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SpringerLink / Bücher
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Research
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
International marketing review
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kultur- und Museumsmanagement
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Online Plus
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Kultur- und Museumsmanagement
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
52
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52
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1
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
6
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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