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~person:"Bauer, Hans H."
~person:"Bourreau, Marc"
~person:"Parsad, Chandan"
~subject:"Internet"
~subject:"Marktsegmentierung"
~type_genre:"Article in journal"
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Internet
Marktsegmentierung
Consumer behaviour
42
Konsumentenverhalten
42
E-commerce
9
Electronic Commerce
9
Online retailing
8
Online-Handel
8
Brand image
7
Markenimage
7
Emotion
6
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6
Indien
6
Market segmentation
6
Theorie
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Theory
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4
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Clusteranalyse
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Impulse buying
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Internet marketing
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Kaufentscheidung
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English
9
German
4
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Bauer, Hans H.
Bourreau, Marc
Parsad, Chandan
Chawla, Deepak
7
Prashar, Sanjeev
7
Jebarajakirthy, Charles
6
Vijay, T. Sai
6
Ahuja, Vandana
5
Bruwer, Johan
5
Dolnicar, Sara
5
Milne, George R.
5
Moschis, George P.
5
Neslin, Scott A.
5
Sands, Sean
5
Thaichon, Paramaporn
5
Verhoef, Peter C.
5
George, Ajimon
4
Khatwani, Gaurav
4
Laroche, Michel
4
Law, Chun Hung Roberts
4
Quach, Sara
4
Raab, Gerhard
4
Rundle-Thiele, Sharyn
4
Sondhi, Neena
4
Tan, Yong
4
Bashir, Irfan
3
Basnet, Hem C.
3
Basu, Rituparna
3
Curien, Nicolas
3
D'Souza, Clare M.
3
Denizci Guillet, Basak
3
Donou-Adonsou, Ficawoyi
3
Ferraro, Carla
3
Florenthal, Bela
3
Ghose, Anindya
3
Hennig-Thurau, Thorsten
3
Joshi, Himanshu
3
Konuş, Umut
3
Krämer, Jan
3
Kumar, G. S. Gireesh
3
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Asian Academy of Management journal : AAMJ
2
Brussels economic review
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of services technology and management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Marketing : ZFP ; journal of research and management
1
Revue d'économie politique
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
14
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1
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
2
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
3
Gains from digitization : evidence from gift-giving in music
Bourreau, Marc
;
Doğan, Pınar
- In:
Journal of economic behavior & organization : JEBO
149
(
2018
),
pp. 106-122
Persistent link: https://www.econbiz.de/10011986027
Saved in:
4
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
5
Role of shopping values and web atmospherics in e-satisfaction and repurchase intention
Vijay, T. Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10011804430
Saved in:
6
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
7
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
8
Antecedents to online shopping : factors influencing the selection of web portal
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 35-55
Persistent link: https://www.econbiz.de/10010526515
Saved in:
9
Pirates or explorers? : Analysis of music consumption in French graduate schools
Bounie, David
;
Bourreau, Marc
;
Waelbroeck, Patrick
- In:
Brussels economic review
50
(
2007
)
2
,
pp. 167-192
Persistent link: https://www.econbiz.de/10003847023
Saved in:
10
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
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