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~person:"Bauer, Hans H."
~person:"Chawla, Deepak"
~subject:"Automotive market"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Marktsegmentierung"
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Automotive market
Internet marketing
Internet
Marktsegmentierung
Consumer behaviour
105
Konsumentenverhalten
105
Deutschland
49
Germany
48
India
21
Indien
21
Theorie
19
Theory
19
Beziehungsmarketing
16
Online retailing
16
Online-Handel
16
Relationship marketing
16
Brand management
12
E-commerce
12
Electronic Commerce
12
Markenführung
12
Brand image
11
Estimation
11
Markenimage
11
Schätzung
11
Market segmentation
10
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Innovation adoption
9
Innovationsakzeptanz
9
Market research
9
Marktforschung
9
Werbewirkung
9
Confidence
8
Mobile communications
8
Mobilkommunikation
8
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7
Electronic banking
7
Online-Marketing
7
Verbraucherverhalten
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German
19
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12
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Bauer, Hans H.
Chawla, Deepak
Dwivedi, Yogesh Kumar
17
Ghose, Anindya
14
Ko, Eunju
13
Law, Chun Hung Roberts
13
Filieri, Raffaele
12
Huber, Frank
12
Akram, Umair
11
Verhoef, Peter C.
11
Milne, George R.
10
Pauwels, Koen
10
Prashar, Sanjeev
10
Quach, Sara
10
Rita, Paulo
10
Urban, Glen L.
10
Usman, Osly
10
Einav, Liran
9
Grewal, Dhruv
9
Hennig-Thurau, Thorsten
9
Jerath, Kinshuk
9
Lambrecht, Anja
9
Loureiro, Sandra Maria Correia
9
Pelsmacker, Patrick de
9
Sundaresan, Neel
9
Tan, Yong
9
Wiedmann, Klaus-Peter
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Bellman, Steven
8
Busse, Meghan R.
8
Choi, Yung Kyun
8
Hauser, John R.
8
Herrmann, Andreas
8
Hollebeek, Linda D.
8
Laroche, Michel
8
Levin, Jonathan
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Global business review
2
International journal of Indian culture and business management : IJICBM
2
Journal of internet commerce
2
Marketing : ZFP ; journal of research and management
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of food products marketing
1
Journal of retailing and consumer services
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Series: Management know-how / M
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
31
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1
Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
Saved in:
2
The influence of eWOM communications on intended online purchases : a literature review using TCCM framework and future research agenda
Bhaiswar, Rishikesh
;
Chawla, Deepak
;
Meenakshi, N.
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 328-361
Persistent link: https://www.econbiz.de/10014314161
Saved in:
3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
4
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
Saved in:
5
Scale development and validation for measuring the adoption of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
20
(
2019
)
2
,
pp. 434-457
Persistent link: https://www.econbiz.de/10012035730
Saved in:
6
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
7
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
8
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
9
Segmentation of impulse buyers in an emerging market - an exploratory study
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011598571
Saved in:
10
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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