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~person:"Bauer, Hans H."
~person:"Evanschitzky, Heiner"
~person:"McDonald, Heath"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Electronic Commerce
Konsumentenverhalten
Markenimage
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
37
Deutschland
30
Germany
30
Customer satisfaction
20
Kundenzufriedenheit
20
Theorie
19
Theory
19
Professional sports
12
Profisport
12
Dienstleistungsqualität
11
Service quality
11
Sportmarketing
11
Sports marketing
11
Kundenmanagement
10
Customer value
9
Kundenwert
9
Lieferantenmanagement
9
Supplier relationship management
9
Estimation
8
Football
8
Fußball
8
Market research
8
Marketing management
8
Marketingmanagement
8
Marktforschung
8
Schätzung
8
Beschwerdemanagement
7
Complaint management
7
Kundenbindung
7
Brand management
6
Markenführung
6
Marketing
6
Beziehungsmanagement
5
Brand image
5
E-commerce
5
Internet
5
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13
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1
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Article
33
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11
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28
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28
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5
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5
Graue Literatur
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Non-commercial literature
5
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3
Aufsatzsammlung
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Working Paper
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Collection of articles of several authors
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2
Sammelwerk
2
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Language
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English
29
German
15
Author
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Bauer, Hans H.
Evanschitzky, Heiner
McDonald, Heath
Han, Heesup
42
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Verhoef, Peter C.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
22
Huber, Frank
21
Rather, Raouf Ahmad
21
Piller, Frank T.
20
Bang, Nguyen
19
Herrmann, Andreas
19
Klaus, Philipp
19
Prentice, Catherine
19
Quach, Sara
18
Ahn, Jiseon
17
Khan, Imran
17
Kumar, Vikas
17
Neslin, Scott A.
17
Swoboda, Bernhard
17
Usman, Osly
17
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
16
Wong, IpKin Anthony
16
Foscht, Thomas
15
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Gustafsson, Anders
14
Rahman, Zillur
14
Sesé, F. Javier
14
Sreejesh, S.
14
Das, Gopal
13
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Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
4
European Sport management quarterly : ESMQ
3
Journal of business research : JBR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of retailing
2
Journal of service research : JSR
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
1
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
5
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
6
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
7
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
8
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
9
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
10
Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei
;
Funk, Daniel C.
;
McDonald, Heath
- In:
Journal of business research : JBR
75
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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