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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~person:"Milne, George R."
~subject:"Internet"
~subject:"Marketingmanagement"
~subject:"Marktsegmentierung"
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Internet
Marketingmanagement
Marktsegmentierung
Consumer behaviour
129
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129
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49
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48
Theorie
21
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21
Beziehungsmarketing
20
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20
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Bauer, Hans H.
Jebarajakirthy, Charles
Milne, George R.
Wiedmann, Klaus-Peter
12
Bruwer, Johan
11
Sheth, Jagdish N.
11
Spann, Martin
11
Verhoef, Peter C.
11
Ko, Eunju
10
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Best, Roger J.
8
Chawla, Deepak
8
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8
Prashar, Sanjeev
8
Chintagunta, Pradeep K.
7
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7
Hennig-Thurau, Thorsten
7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
Kirchgeorg, Manfred
6
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6
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Australasian marketing journal
1
Business horizons
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
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1
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
31
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1
Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.
;
Milne, George R.
- In:
Journal of business ethics : JBE
172
(
2021
)
2
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
4
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
5
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
6
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
7
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
8
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
9
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
10
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
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