//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Matthes, Jörg"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
Brand image
Consumer behaviour
122
Konsumentenverhalten
121
Deutschland
49
Germany
49
Werbewirkung
31
Markenimage
20
Theorie
19
Theory
19
Brand management
17
Markenführung
17
Werbung
16
Online retailing
13
Online-Handel
13
USA
12
United States
12
Beziehungsmarketing
11
E-commerce
11
Electronic Commerce
11
Estimation
11
Relationship marketing
11
Schätzung
11
Internet
10
Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
9
Market research
8
Marktforschung
8
Product Placement
8
Product placement
8
Emotion
7
Marketing management
7
Marketingmanagement
7
Psychology of advertising
7
Verbraucherverhalten
7
Werbepsychologie
7
Children
6
more ...
less ...
Online availability
All
Undetermined
25
Free
2
Type of publication
All
Article
34
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
31
German
15
Author
All
Bauer, Hans H.
Matthes, Jörg
Yoon, Sukki
Phau, Ian
38
Septianto, Felix
35
Gierl, Heribert
33
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
28
Pelsmacker, Patrick de
28
Huber, Frank
25
Usman, Osly
24
Dens, Nathalie
23
Eisend, Martin
23
Japutra, Arnold
21
Han, Heesup
20
Bang, Nguyen
18
Diehl, Sandra
18
Guzman, Francisco
18
Melewar, T. C.
18
Pauwels, Koen
17
Sarkar, Abhigyan
17
Taylor, Charles Raymond
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Hudders, Liselot
16
Keller, Kevin Lane
16
Dahlén, Micael
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Hollebeek, Linda D.
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Reijmersdal, Eva A. van
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Wu, Linwan
14
Bagozzi, Richard P.
13
Bang Nguyen Viet
13
Burmann, Christoph
13
Choi, Yung Kyun
13
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Psychology & marketing
2
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
4
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
5
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
6
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
7
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
8
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
9
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->