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~person:"Bauer, Hans H."
~person:"Matthes, Jörg"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Advertising
Konsumentenverhalten
Consumer behaviour
122
Deutschland
49
Germany
49
Werbewirkung
31
Brand image
20
Markenimage
20
Theorie
19
Theory
19
Brand management
17
Markenführung
17
Werbung
16
Online retailing
13
Online-Handel
13
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12
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12
Beziehungsmarketing
11
E-commerce
11
Electronic Commerce
11
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11
Relationship marketing
11
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11
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10
Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
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Market research
8
Marktforschung
8
Product Placement
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Product placement
8
Emotion
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Marketing management
7
Marketingmanagement
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Psychology of advertising
7
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German
68
English
53
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Bauer, Hans H.
Matthes, Jörg
Yoon, Sukki
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Gierl, Heribert
79
Huber, Frank
79
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Nayga, Rodolfo M.
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Laroche, Michel
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Cherchye, Laurens
49
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of advertising : the review of marketing communications
11
Reihe: Management-Know-how / M : praxisnah und aktuell
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
Journal of consumer marketing
2
Journal of retailing and consumer services
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European retail research
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Handelsforschung
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising
1
Journal of business economics : JBE
1
Journal of consumer behaviour
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing letters : a journal of research in marketing
1
Review of economics
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim - IMU
1
Series: Management know-how / M
1
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ECONIS (ZBW)
121
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
4
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
5
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
6
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
7
Food waste perceptions : vice versus virtue foods
Seo, Joon Yong
;
Yoon, Sukki
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10013398145
Saved in:
8
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
9
College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane
;
Ryan, Chad
;
Yoon, Sukki
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
Saved in:
10
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
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