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~person:"Bauer, Hans H."
~person:"Matthes, Jörg"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Marketingmanagement"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Advertising
Marketingmanagement
Consumer behaviour
122
Konsumentenverhalten
121
Deutschland
49
Germany
49
Werbewirkung
31
Brand image
20
Markenimage
20
Theorie
19
Theory
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Brand management
17
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17
Werbung
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Online retailing
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Online-Handel
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26
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13
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Bauer, Hans H.
Matthes, Jörg
Yoon, Sukki
Gierl, Heribert
32
Septianto, Felix
32
Pelsmacker, Patrick de
27
Eisend, Martin
22
Dens, Nathalie
21
Diehl, Sandra
19
Taylor, Charles Raymond
16
Pauwels, Koen
15
Esch, Franz-Rudolf
14
Huber, Frank
14
Ko, Eunju
14
Boerman, Sophie C.
13
Dahlén, Micael
13
Wu, Linwan
13
Chan, Kara
12
Hudders, Liselot
12
Kareklas, Ioannis
12
Muehling, Darrel D.
12
Rosengren, Sara
12
Terlutter, Ralf
12
Torres, Ivonne M.
12
Bang Nguyen Viet
11
Choi, Yung Kyun
11
Dodoo, Naa Amponsah
11
Keller, Kevin Lane
11
Naderer, Brigitte
11
Quach, Sara
11
Reijmersdal, Eva A. van
11
Sheth, Jagdish N.
11
Spann, Martin
11
Stafford, Marla Royne
11
Thaichon, Park
11
Wilbur, Kenneth C.
11
Zúñiga, Miguel Ángel
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Krishna, Aradhna
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International journal of advertising : the review of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handelsforschung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
39
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
4
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
5
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
6
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
7
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
8
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
9
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
10
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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