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~person:"Bauer, Hans H."
~person:"Palmatier, Robert W."
~person:"Sheth, Jagdish N."
~subject:"Relationship marketing"
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Relationship marketing
Marketing management
90
Marketingmanagement
90
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Theorie
16
Theory
16
Marketing
14
Marketing theory
13
Marketingtheorie
13
Deutschland
12
Germany
12
Marktforschung
9
Market research
8
Lieferantenmanagement
7
Supplier relationship management
7
International marketing
6
Internationales Marketing
6
Internet marketing
5
Online-Marketing
5
Brand management
4
Erfolgsfaktor
4
Event marketing
4
Event-Marketing
4
Markenführung
4
Mobile Marketing
4
Mobile marketing
4
Rajan Varadarajan
4
Social Web
4
Social web
4
Strategisches Management
4
Success factor
4
Absatzweg
3
Advertising effects
3
Dienstleistungsmarketing
3
E-commerce
3
Electronic Commerce
3
Emerging economies
3
Internet
3
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11
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2
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Language
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English
13
German
6
Author
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Bauer, Hans H.
Palmatier, Robert W.
Sheth, Jagdish N.
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
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Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Legends in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
19
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19
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
3
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
6
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
7
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
8
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
9
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
10
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
Saved in:
1
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