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~person:"Bauer, Hans H."
~person:"Sesé, F. Javier"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
94
Konsumentenverhalten
93
Deutschland
49
Germany
49
Relationship marketing
25
Theorie
19
Theory
19
Estimation
11
Online retailing
11
Online-Handel
11
Schätzung
11
Brand image
10
E-commerce
10
Electronic Commerce
10
Markenimage
10
Advertising effects
9
Brand management
9
Customer satisfaction
9
Internet
9
Kundenzufriedenheit
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Werbewirkung
9
Dienstleistungsqualität
8
Market research
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Marktforschung
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Experiment
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Bauer, Hans H.
Sesé, F. Javier
Han, Heesup
48
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Kumar, V.
26
Verhoef, Peter C.
26
Huber, Frank
24
Loureiro, Sandra Maria Correia
23
Grewal, Dhruv
22
Lusk, Jayson L.
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Herrmann, Andreas
18
Ahn, Jiseon
17
Jang, Soocheong
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Usman, Osly
17
Wangenheim, Florian von
17
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Schramm-Klein, Hanna
15
Stavins, Joanna
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Das, Gopal
14
Einav, Liran
14
Fetscherin, Marc
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
McDonald, Heath
14
Neslin, Scott A.
14
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer engagement marketing
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
European management review : the journal of the European Academy of Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of service research : JSR
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Service business
1
The service industries journal
1
Universia business review : UBR
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ECONIS (ZBW)
28
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
4
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
5
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
10
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
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