//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
Emotion
Consumer behaviour
106
Konsumentenverhalten
106
Deutschland
49
Germany
48
Werbewirkung
20
Theorie
19
Theory
19
Brand image
14
Markenimage
14
Online retailing
13
Online-Handel
13
Brand management
12
Markenführung
12
Beziehungsmarketing
11
E-commerce
11
Electronic Commerce
11
Estimation
11
Relationship marketing
11
Schätzung
11
USA
11
United States
11
Werbung
11
Internet
10
Internet marketing
9
Online-Marketing
9
Market research
8
Marktforschung
8
Social Web
8
Social web
8
Marketing management
7
Marketingmanagement
7
Verbraucherverhalten
7
Confidence
6
Personality psychology
6
Persönlichkeitspsychologie
6
Psychology of advertising
6
Sales promotion
6
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
17
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
15
German
10
Author
All
Bauer, Hans H.
Yoon, Sukki
Septianto, Felix
44
Pelsmacker, Patrick de
27
Gierl, Heribert
25
Bagozzi, Richard P.
23
Han, Heesup
22
Dens, Nathalie
21
Eisend, Martin
20
Diehl, Sandra
17
Huber, Frank
17
Loureiro, Sandra Maria Correia
17
Mattila, Anna S.
16
Phau, Ian
16
Jang, Soocheong
15
Taylor, Charles Raymond
15
Esch, Franz-Rudolf
14
Sarkar, Abhigyan
14
Hudders, Liselot
13
Meyer, Frederik
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Torres, Ivonne M.
13
Wu, Linwan
13
Dahlén, Micael
12
Kemp, Elyria
12
Muehling, Darrel D.
12
Pham, Michel T.
12
Zúñiga, Miguel Ángel
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Thaichon, Park
11
Wilbur, Kenneth C.
11
Yoon, Hye Jin
11
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of advertising : official publication of the American Academy of Advertising
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handelsforschung
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
4
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
5
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
6
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
7
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
8
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
9
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
10
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->