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~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~person:"Tomczak, Torsten"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
~type_genre:"Article in journal"
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Arbeitsverhalten
Internal communication
Interne Markenführung
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Internal branding
5
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3
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2
Brand management
2
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2
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brand behavior
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brand happiness
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brand management
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Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
Bruhn, Manfred
5
Batt, Verena
3
King, Ceridwyn
3
Aurand, Timothy W.
2
Botzenhardt, Florian
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Corporate communications : an international journal
1
Die Betriebswirtschaft : DBW
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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ECONIS (ZBW)
7
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1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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3
Mehr als ein Spiel : Interne Markenführung durch Markenspiele
Heidig, Wibke
;
Walter, Benjamin von
;
Tomczak, Torsten
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10010126384
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4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
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5
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
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6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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7
Interne Markenführung durch Markengeschichten
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
; …
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003733319
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