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~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Customer satisfaction
Indien
Konsumentenverhalten
Relationship marketing
57
Beziehungsmarketing
56
Brand management
42
Markenführung
42
Brand image
33
Markenimage
33
Kundenzufriedenheit
32
Dienstleistungsqualität
31
Globalization
31
Service quality
31
Globalisierung
30
Bibliometrics
27
Bibliometrie
27
Social Web
22
Social web
22
Einzelhandel
21
Retail trade
21
Cultural identity
19
Kulturelle Identität
19
India
17
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16
Marketingmanagement
16
Online retailing
16
Online-Handel
16
Welt
16
World
16
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15
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15
Customer integration
14
Internet marketing
14
Kundenintegration
14
Online-Marketing
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Brand
13
Personality psychology
13
Persönlichkeitspsychologie
13
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118
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5
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Article
166
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1
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167
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8
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8
research-article
5
Case study
4
Fallstudie
4
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2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
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English
167
Author
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Han, Heesup
128
Mattila, Anna S.
110
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Phau, Ian
76
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
73
Gierl, Heribert
70
Grewal, Dhruv
67
Loureiro, Sandra Maria Correia
66
Jang, Soocheong
65
Nayga, Rodolfo M.
62
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Kumar, Vikas
59
Sharma, Piyush
58
Walsh, Gianfranco
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Herrmann, Andreas
53
Laroche, Michel
52
Ko, Eunju
51
Sen, Kunal
51
Chawla, Deepak
50
Hollebeek, Linda D.
50
Rangarajan, Chakravarthi
50
Bagozzi, Richard P.
49
Kumar, Sunil
49
Joshi, Himanshu
47
Kim, Jungkeun
47
Kumar, Satish
47
Gaiha, Raghav
46
Rahman, Zillur
46
Wong, IpKin Anthony
46
Jha, Raghbendra
45
Pelsmacker, Patrick de
45
Vrontis, Demetris
45
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Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International marketing review
5
Journal of strategic marketing
5
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of service research : JSR
3
Psychology & marketing
3
The journal of services marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International journal of services, economics and management
1
Journal of East-West business
1
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ECONIS (ZBW)
167
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167
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1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
7
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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