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~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Konsumentenverhalten
Unternehmenserfolg
Welt
Brand management
73
Markenführung
73
Relationship marketing
69
Beziehungsmarketing
68
Customer satisfaction
50
Kundenzufriedenheit
50
Dienstleistungsqualität
49
Service quality
49
Brand image
47
Markenimage
47
Luxury goods
41
Luxusgüter
41
Globalization
37
Globalisierung
36
Cultural identity
35
Kulturelle Identität
35
Social Web
35
Social web
35
Brand
34
Markenartikel
33
Fashion
32
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Internet marketing
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Online-Marketing
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Einzelhandel
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Retail trade
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Bibliometrics
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26
United States
26
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25
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25
Marketingmanagement
25
China
23
Innovation
21
Viral marketing
21
Virales Marketing
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188
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Article
270
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Aufsatz in Zeitschrift
276
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11
Book section
11
Aufsatzsammlung
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Konferenzbeitrag
1
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English
276
Author
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Beatty, Sharon E.
Cleveland, Mark
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Sharma, Piyush
Han, Heesup
121
Eichengreen, Barry
112
Mattila, Anna S.
105
Tiwari, Aviral Kumar
105
Ghosh, Saibal
95
Gupta, Rangan
89
Kamaiah, Bandi
86
Khare, Arpita
86
Lee, Chien-chiang
81
Dwivedi, Yogesh Kumar
79
Vrontis, Demetris
79
Bouri, Elie
78
Lusk, Jayson L.
75
Hassan, M. Kabir
73
Phau, Ian
73
Aizenman, Joshua
72
Kumar, Satish
72
Gierl, Heribert
71
Apergēs, Nikolaos
70
Demirgüç-Kunt, Asli
70
Kumar, Vikas
68
Grewal, Dhruv
66
Hammoudeh, Shawkat
66
Jang, Soocheong
66
Lucey, Brian M.
66
Dreher, Axel
65
Reddy, Y. V.
65
Loureiro, Sandra Maria Correia
63
Hasan, Iftekhar
62
Nayga, Rodolfo M.
62
Anderson, Kym
61
Goel, Rajeev K.
61
Hoekman, Bernard M.
61
Sen, Kunal
61
Belk, Russell W.
60
Septianto, Felix
59
Scheide, Joachim
57
Rangarajan, Chakravarthi
56
Buckley, Peter J.
55
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Journal of business research : JBR
88
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International marketing review
9
The journal of services marketing
9
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
5
European management journal
5
International journal of consumer studies
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Psychology & marketing
5
Business strategy and the environment
4
International journal of advertising : the review of marketing communications
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
The journal of consumer marketing
3
European journal of marketing
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
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ECONIS (ZBW)
276
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
8
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
9
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
10
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
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