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Beatty, Sharon E.
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Journal of marketing theory and practice
11
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
11
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3
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Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
2
Female-friend gift-card giving
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Reynolds, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013358799
Saved in:
3
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
4
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
5
Employees' emotional reactions to customer deal requests
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10011489599
Saved in:
6
The effect of online versus offline retailer-brand image incongruity on the flow experience
Landers, V. Myles
;
Beatty, Sharon E.
;
Wang, Sijun
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 370-387
Persistent link: https://www.econbiz.de/10011340226
Saved in:
7
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
Saved in:
8
Understanding customer bargaining in retail stores : a customer perspective
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10010357872
Saved in:
9
Customer engagement : exploring customer relationships beyond purchase
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Morgan, Robert M.
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10009551731
Saved in:
10
Feeling the urge : affect in impulsive and compulsive buying
Flight, Richard L.
;
Rountree, Melissa Markley
;
Beatty, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10009688896
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