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~person:"Beatty, Susan F."
~person:"Noort, Guda van"
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
Advertising effects
2
Fernsehwerbung
2
Television advertising
2
Werbewirkung
2
Australia
1
Australien
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Customer data
1
Data protection
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Datenschutz
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E-commerce
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Einzelhandel
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Electronic Commerce
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1
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Online-Marketing
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OpenTV
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Social web
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Webanalyse
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Wink
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advertising
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execution factors
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interactive television
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Beatty, Susan F.
Noort, Guda van
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
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2
Adibi, Sasan
1
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1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
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Asdemir, Kursad
1
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1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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3
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
5
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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