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~person:"Beatty, Susan F."
~person:"Pelsmacker, Patrick de"
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
6
Interaktive Medien
6
Fernsehwerbung
5
Television advertising
5
Advertising effects
4
Werbewirkung
4
Belgien
2
Belgium
2
Fernsehprogramm
2
Television programme
2
Analysis of variance
1
Australia
1
Australien
1
Digital broadcast
1
Digitaler Rundfunk
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
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Media usage
1
Mediennutzung
1
OpenTV
1
Retail trade
1
Salespeople
1
Varianzanalyse
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Verkaufspersonal
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Wink
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advertising
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execution factors
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interactive television
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Article in journal
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English
6
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Beatty, Susan F.
Pelsmacker, Patrick de
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
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1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
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Asdemir, Kursad
1
Aslam, Faheem
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Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
3
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
5
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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