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~person:"Beckert, Walter"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
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Search: subject_exact:"Industrial marketing"
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Innovation
Theorie
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B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
9
Supplier relationship management
9
business-to-business marketing
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
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Beckert, Walter
Ehret, Michael
Homburg, Christian
Naudé, Peter
4
Ngo, Liem Viet
4
Bag, Surajit
3
Cantù, Chiara
3
Chatterjee, Sheshadri
3
Flory, Markus
3
Griffin, Abbie
3
Gupta, Shivam
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Hinterhuber, Andreas
3
Kindström, Daniel
3
Kowalkowski, Christian
3
Kumar, Ajay
3
O'Cass, Aron
3
Badrinarayanan, Vishag
2
Boyd, D. Eric
2
Brashear-Alejandro, Thomas
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Chan, Hing Kai
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Ha, Hong Youl
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Johnston, Wesley J.
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Kim, Kyung Hoon
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Krishen, Anjala S.
2
La Rocca, Antonella
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LaPlaca, Peter J.
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2
Laukkanen, Tommi
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Madhavaram, Sreedhar
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Mooi, Erik
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Murray, Chase
2
Parvinen, Petri
2
Perna, Andrea
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
5
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
An empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 369-402
Persistent link: https://www.econbiz.de/10012007966
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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