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~person:"Belanche, Daniel"
~person:"Rahman, Mahabubur"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
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Markenimage
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Brand equity
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brand equity
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Belanche, Daniel
Rahman, Mahabubur
Gil Saura, Irene
7
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Lévy Mangin, Jean-Pierre
6
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5
Calvo-Porral, Cristina
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Liu, Chih-Hsing
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Shuv-Ami, Avichai
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Anabila, Peter
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Augusto, Mário Gomes
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Barrio-García, Salvador del
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Chahal, Hardeep
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Ekinci, Yuksel
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Kim, Changju
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Tran Trung Vinh
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Journal of business research : JBR
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Journal of macromarketing
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Journal of service research
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The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
How smart should a service robot be?
Schepers, Jeroen
;
Belanche, Daniel
;
Casaló, Luis V.
; …
- In:
Journal of service research
25
(
2022
)
4
,
pp. 565-582
Persistent link: https://www.econbiz.de/10013395997
Saved in:
3
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
4
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
5
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
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