//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Bleier, Alexander"
~person:"Chan, Kara"
~person:"Zhu, Yi"
~subject:"Fernsehen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Advertising effects
48
Werbewirkung
48
Advertising
23
Internet marketing
23
Online-Marketing
23
Consumer behaviour
22
Konsumentenverhalten
22
Werbung
22
Fernsehwerbung
18
Television advertising
18
Hong Kong
7
Hongkong
7
Jugendliche
7
Youth
7
China
6
Gender
6
Geschlecht
6
Search engine
6
Suchmaschine
6
Experiment
5
Perception
5
Television
5
Wahrnehmung
5
Brand image
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Markenimage
4
Auction theory
3
Auktionstheorie
3
Game theory
3
Gender roles
3
Information behaviour
3
Informationsverhalten
3
Media usage
3
Mediennutzung
3
Spieltheorie
3
USA
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bellman, Steven
Bleier, Alexander
Chan, Kara
Zhu, Yi
Wilbur, Kenneth C.
7
Beal, Virginia
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Breuer, Christoph
2
Brosius, Hans-Bernd
2
Fahr, Andreas
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Sharp, Byron
2
Varan, Duane
2
Agnew, Clark M.
1
Ahn, Dohyun
1
Avery, Rosemary J.
1
Bakshi, Madhupa
1
Barto, Michael
1
Barton, Roger
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Bourreau, Marc
1
Brusco, M. J.
1
Burtch, Gordon
1
Cheong, Yunjae
1
Collins, Martin
1
Cowgill, Bo
1
Dawes, John G.
1
Deng, Yiting
1
Draganska, Michaela
1
Eisenberg, Matthew
1
Ellinghaus, Uwe
1
Erichson, Bernd
1
Filkov, German
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->