//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"China"
~subject:"Youth"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Youth
Advertising effects
34
Werbewirkung
34
Advertising
19
Werbung
18
Consumer behaviour
17
Konsumentenverhalten
17
Fernsehwerbung
14
Television advertising
14
Internet marketing
11
Online-Marketing
11
Hong Kong
7
Hongkong
7
Jugendliche
7
Gender
6
Geschlecht
6
Experiment
5
Perception
5
Wahrnehmung
5
Brand image
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Markenimage
4
Gender roles
3
USA
3
United States
3
Advertising effect
2
Biometrics
2
Biometrie
2
Eye-tracking
2
Fernsehen
2
Frauen
2
Interactive media
2
Interaktive Medien
2
Media usage
2
Mediennutzung
2
Qualitative study
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Language
All
English
10
Author
All
Bellman, Steven
Chan, Kara
Chen, Huan
5
Grossman, Michael
5
Ng, Yu Leung
5
Tekin, Erdal
5
Wada, Roy
5
Eberhardt, Markus
4
Hudders, Liselot
4
Pechmann, Cornelia
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Wang, Zheng
4
Yu, Zhihong
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
3
Castonguay, Jessica
3
Fam, Kim Shyan
3
Gao, Zhihong
3
Ponnet, Koen
3
Russell, Cristel Antonia
3
Te'eni-Harari, Tali
3
Xue, Fei
3
Zhang, Jing
3
Bains, Karnika
2
Butt, Muhammad Mohsin
2
Cauberghe, Veroline
2
Chang, En Chi
2
Chattopadhyay, Tuhin
2
Cheung, Wah-leung
2
Daswani, Aarzoo
2
De Jans, Steffi
2
Dewani, Prem Prakash
2
Dou, Wenyu
2
Dwivedi, Sunita
2
Gan, Chen
2
Hung, Kineta
2
Jain, Varsha
2
Kim, Min-Ji
2
Ko, Eunju
2
Lampert, Shlomo I.
2
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
4
The journal of consumer marketing
2
International advertising and communication : current insights and empirical findings
1
International review on public and non-profit marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
2
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
5
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
6
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
7
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
8
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
9
Social comparison of material possessions among adolescents
Chan, Kara
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003746549
Saved in:
10
A gender portrayal of children's television commercials in mainland China
Wong, Krystie
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 319-341)
.
2006
Persistent link: https://www.econbiz.de/10003378136
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->