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~person:"Belz, Christian"
~person:"Beverland, Michael B."
~person:"Biedenbach, Galina"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"Direct marketing"
~subject:"Markenführung"
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Search: subject:"B-to-B-Marketing"
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Direct marketing
Markenführung
B-to-B-Marketing
50
Business-to-business marketing
50
Lieferantenmanagement
19
Supplier relationship management
19
Business-to-Business-Marketing
14
Brand management
13
Beziehungsmarketing
11
Relationship marketing
11
Brand image
8
Investitionsgütermarketing
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer value
7
Kundenwert
7
Direktmarketing
4
Marketing theory
4
Marketingtheorie
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Markenpolitik
3
Schweiz
3
Switzerland
3
B2B
2
Brand equity
2
Customer acquisition
2
Emerging economies
2
Emerging markets
2
Erfolgsfaktor
2
Führungskräfte
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Belz, Christian
Beverland, Michael B.
Biedenbach, Galina
Kumar, V.
Lilien, Gary L.
Pförtsch, Waldemar A.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Fredebeul-Krein, Tobias
4
Homburg, Christian
4
Keller, Kevin Lane
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krafft, Manfred
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing intelligence & planning
1
Pforzheimer Forschungsberichte
1
Qualitative market research : an international journal
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
16
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
4
Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
Saved in:
5
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
8
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
9
Markenführung für komplexe B-to-B-Unternehmen
Belz, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 63-77)
.
2010
Persistent link: https://www.econbiz.de/10003909899
Saved in:
10
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
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