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~person:"Belz, Christian"
~person:"Helmke, Stefan"
~person:"Prentice, Catherine"
~person:"Wiedmann, Klaus-Peter"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
112
Relationship marketing
112
Kundenmanagement
33
Consumer behaviour
32
Konsumentenverhalten
32
Deutschland
29
Germany
29
Kundenzufriedenheit
24
Customer satisfaction
23
Dienstleistungsqualität
21
Service quality
21
Gambling
14
Glücksspiel
14
Unternehmen
14
Theorie
12
Theory
12
Customer service
11
Direktmarketing
11
Kundenservice
11
Direct marketing
10
Marketing
10
Organisatorischer Wandel
10
Organizational change
10
Brand management
9
Lieferantenmanagement
9
Markenführung
9
Supplier relationship management
9
Brand image
8
Business process management
8
Customer engagement
8
Einführung
8
Implementation
8
Kundenbindung
8
Markenimage
8
Prozessmanagement
8
Customer integration
7
Kundenintegration
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
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Article
73
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53
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46
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46
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27
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27
Collection of articles of several authors
12
Graue Literatur
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Sammelwerk
12
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7
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2
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2
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2
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German
86
English
39
Undetermined
2
Author
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Belz, Christian
Helmke, Stefan
Prentice, Catherine
Wiedmann, Klaus-Peter
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
54
Bauer, Hans H.
52
Hollebeek, Linda D.
51
Smith, Alan D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Gottfried Wilhelm Leibniz Universität Hannover
4
Springer Fachmedien Wiesbaden
2
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
Universität <Sankt Gallen>
1
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
13
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
11
Journal of retailing and consumer services
11
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
4
International journal of hospitality management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
SpringerLink / Bücher
4
Journal of business research : JBR
3
Services marketing quarterly
3
The journal of brand management : an international journal
3
HNI-Verlagsschriftenreihe
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of hospitality marketing & management
2
Marketing : ZFP ; journal of research and management
2
Zeitschrift für Energiewirtschaft : ZfE
2
AutoUni-Schriftenreihe
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Dialogmarketing 'revisited'
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Fachkompetenz
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of contemporary hospitality management
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Kompetenz für Marketing-Innovationen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Redline Wirtschaft
1
Schriften zu Dialogmarketing 'revisited'
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
Springer eBook Collection / Business and Economics
1
The Cornell hospitality quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
115
USB Cologne (EcoSocSci)
11
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126
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
Supply chain management in the insurance industry : symmetrical and asymmetrical analysis
Prentice, Catherine
;
Dominique-Ferreira, Sergio
;
Wang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2505-2518
Persistent link: https://www.econbiz.de/10014472004
Saved in:
5
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
6
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
7
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
8
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
9
Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts
Ji, Chunli
;
Prentice, Catherine
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431580
Saved in:
10
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
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