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~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
Business-to-business marketing
Marketing
88
Marketing theory
80
Marketingtheorie
80
Marketingmanagement
70
Marketing management
67
Marktforschung
59
Relationship marketing
59
Market research
57
Consumer behaviour
38
Konsumentenverhalten
38
Theorie
34
Theory
34
Internationales Marketing
26
International marketing
22
B-to-B-Marketing
20
Lieferantenmanagement
20
Supplier relationship management
20
Schweiz
19
Innovation
17
Physical distribution
14
USA
14
United States
14
Vertrieb
14
Switzerland
13
Brand management
12
Direktmarketing
12
Kundengruppenmanagement
12
Markenführung
12
Direct marketing
11
Strategisches Management
10
Key account management
9
Key-Account-Management
9
Marketingforschung
9
Naresh K. Malhotra
9
Innovationsmanagement
8
Computer-assisted marketing
7
Conjoint analysis
7
Conjoint-Analyse
7
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Undetermined
14
Free
2
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Article
41
Book / Working Paper
35
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
13
Book section
13
Festschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Collection of articles written by one author
5
Sammlung
5
Aufsatzsammlung
3
Hochschulschrift
3
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
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2
Handbook
2
Handbuch
2
Reprint
2
Thesis
2
Graue Literatur
1
Mehrbändiges Werk
1
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1
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1
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Language
All
English
49
German
28
Author
All
Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Homburg, Christian
123
Bruhn, Manfred
113
Kumar, V.
86
Kleinaltenkamp, Michael
65
Huber, Frank
58
Verhoef, Peter C.
57
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
48
Hollebeek, Linda D.
46
Krafft, Manfred
46
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
41
Svensson, Göran
40
Backhaus, Klaus
39
Gil Saura, Irene
38
Mattila, Anna S.
37
Stock-Homburg, Ruth
36
Wiedmann, Klaus-Peter
36
Mittal, Vikas
35
Van den Poel, Dirk
35
Agnihotri, Raj
33
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Eggert, Andreas
32
Henneberg, Stephan
32
Wilde, Klaus D.
32
Reinartz, Werner J.
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Töpfer, Armin
30
Loureiro, Sandra Maria Correia
29
Georgi, Dominik
28
Grewal, Dhruv
28
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Published in...
All
Legends in marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
Journal of business research : JBR
4
Journal of business-to-business marketing
3
Handbook of relationship marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international consumer marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fachkompetenz
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of global supply chain management
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing strategy collection
1
Redline Wirtschaft
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
The journal of services marketing
1
Thexis / Fachbericht für Marketing
1
Vertrieb : Verkäufer führen - Umsatz machen
1
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ECONIS (ZBW)
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41
Auf der Suche nach nachhaltigen Kundenvorteilen in der Industrie
Willée, Clemens
;
Belz, Christian
- In:
Enterprise-Integration : auf dem Weg zum kollaborativen …
,
(pp. 167-180)
.
2014
Persistent link: https://www.econbiz.de/10010344108
Saved in:
42
A journey of an accidental
marketing
scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
43
Does relationship
marketing
matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
44
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
45
Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
46
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
47
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
48
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
49
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
50
Handbook of relationship
marketing
Sheth, Jagdish N.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001421986
Saved in:
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