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~person:"Bennett, Gregg"
~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
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Sportmarketing
36
Sports marketing
36
Consumer behaviour
20
Konsumentenverhalten
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Sport
17
Sports
17
Professional sports
16
Profisport
16
Brand management
10
Markenführung
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Football
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Bennett, Gregg
Chadwick, Simon
Greenwell, T. Christopher
Parganas, Petros
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
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Zhang, James J.
17
Heere, Bob
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Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Woratschek, Herbert
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Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
Dickson, Geoff
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Filo, Kevin
10
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Sport management review
2
The marketing review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Journal of strategic marketing
1
Routledge international handbooks
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
36
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
3
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
4
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
5
Sponsorship programmes and corruption in sport : management responses to a growing threat
Roberts, Samantha
;
Chadwick, Simon
;
Anagnostopoulos, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011860414
Saved in:
6
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
7
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
8
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
9
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
10
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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