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~person:"Berenguer Contrí, Gloria"
~person:"Dutta, Kamani"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Relationship marketing
5
Brand equity
4
Brand management
4
Customer satisfaction
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Markenführung
4
Service quality
4
Betriebliche Wertschöpfung
2
Customer experience
2
Customer integration
2
Einzelhandel
2
Ethiopia
2
Kundenintegration
2
Loyalty
2
Retail trade
2
Satisfaction
2
Value co-creation
2
Value creation
2
brand equity
2
Äthiopien
2
B-to-B-Marketing
1
B2B relations
1
Bank
1
Behavioral intentions
1
Business-to-business marketing
1
Confidence
1
Customer participation
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Customer perception
1
Customer value
1
Hospital
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Hotel industry
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Hotellerie
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Hotels
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Information and communications technologies
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Aufsatz in Zeitschrift
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Berenguer Contrí, Gloria
Dutta, Kamani
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Wong, IpKin Anthony
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Christodoulides, George
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Schivinski, Bruno
3
Silveira, Cleo Schmitt
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Abhishek
2
Filieri, Raffaele
2
Finn, Adam
2
Garcia de los Salmones Sanchez, Maria del Mar
2
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Decision
1
International journal of pharmaceutical and healthcare marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
4
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
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