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~person:"Berenguer Contrí, Gloria"
~person:"Markovic, Stefan"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand management
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Markenführung
6
Relationship marketing
6
Brand equity
5
Konsumentenverhalten
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Customer satisfaction
3
Dienstleistungsqualität
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Kundenzufriedenheit
3
Service quality
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Betriebliche Wertschöpfung
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Common method variance
2
Customer integration
2
Customer perceived ethicality
2
Einzelhandel
2
Ethiopia
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Generalizability theory
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Kundenintegration
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Retail trade
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Value co-creation
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Value creation
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brand equity
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Berenguer Contrí, Gloria
Markovic, Stefan
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
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Liu, Chih-Hsing
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Wong, IpKin Anthony
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Christodoulides, George
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
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Mirzaei, Abas
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Mishra, Abhishek
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Schivinski, Bruno
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Silveira, Cleo Schmitt
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Ahmad, Amna
2
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Bang, Nguyen
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Baumann, Chris
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Beig, Faseeh Amin
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Botha, Elsamari
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Butt, Muhammad Mohsin
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Chahal, Hardeep
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Chatzipanagiotou, Kalliopi
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Chen, Mu-Chen
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Dash, Satyabhushan
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Desai, Kalpesh Kaushik
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Divakaran, Pradeep Kumar Ponnamma
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Dutta, Kamani
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Filieri, Raffaele
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Journal of business ethics : JOBE
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Journal of business research : JBR
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The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
5
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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