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~person:"Berezan, Orie"
~person:"Helm, Roland"
~subject:"Hotellerie"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Hotellerie
Kundenzufriedenheit
Retail trade
Beziehungsmarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
5
Hotel industry
3
Customer satisfaction
2
Consumer behaviour
1
Customer loyalty
1
Customer value
1
Deutschland
1
Dynamic pricing
1
Einzelhandel
1
Estimation
1
Germany
1
Grounded theory
1
Handelsmarketing
1
Hedonic value
1
Konsumentenverhalten
1
Kundenwert
1
Loyalty programs
1
Preismanagement
1
Pricing strategy
1
Retail marketing
1
Revenue management
1
Revenue-Management
1
Schätzung
1
Strategic alliance
1
Strategische Allianz
1
Viral marketing
1
Virales Marketing
1
commitment
1
communication
1
eWOM
1
electronic word-of-mouth
1
loyalty
1
loyalty program
1
partnerships
1
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English
3
German
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Berezan, Orie
Helm, Roland
Tanford, Sarah
9
Bijmolt, Tammo H. A.
5
Mattila, Anna S.
5
Bhardwaj, Renu
4
Raab, Carola
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Hwang, Yoo Hee
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Söderlund, Magnus
3
Wansink, Brian
3
Wierich, Ralf
3
Wong, IpKin Anthony
3
Ahmed, Zafar U.
2
Baloglu, Seyhmus
2
Banik, Shanta
2
Bendle, Neil T.
2
Blacha, Kirsten
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Colliander, Jonas
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Gupta, Seema
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Hu, Clark
2
Huber, Frank
2
Hwang, Eunmin
2
Im, Holly Hyunjung
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
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Published in...
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Journal of business economics : JBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of revenue and pricing management
1
Journal of travel and tourism marketing
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
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ECONIS (ZBW)
5
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1
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
2
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
3
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
4
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
5
Kundenbindung im Handel durch Kundenkarten - Determinanten, Wirkungen und Implikationen
Helm, Roland
;
Ludl, Michaela
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 61-82)
.
2004
Persistent link: https://www.econbiz.de/10002381087
Saved in:
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