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~person:"Berezan, Orie"
~person:"Khan, Imran"
~person:"Meyer-Waarden, Lars"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Relationship marketing
32
Consumer behaviour
29
Konsumentenverhalten
29
Customer satisfaction
16
Kundenzufriedenheit
16
Brand management
14
Markenführung
14
Kundenbindungsprogramm
13
Loyalty program
13
Brand image
11
Brand loyalty
11
Markenimage
11
Brand
9
Markenartikel
9
Markentreue
8
Customer loyalty
5
Dienstleistungsqualität
5
Holiday behaviour
5
Hotel industry
5
Hotellerie
5
Service quality
5
Urlaubsverhalten
5
loyalty
5
Einzelhandel
4
Gambling
4
Glücksspiel
4
Retail trade
4
Age group
3
Altersgruppe
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer retention
3
Event marketing
3
Event-Marketing
3
Kundenbindung
3
Loyalty
3
Loyalty programs
3
Polarization index
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English
32
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Berezan, Orie
Khan, Imran
Meyer-Waarden, Lars
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
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Journal of travel and tourism marketing
6
Journal of business research : JBR
4
International journal of hospitality management
3
Journal of retailing and consumer services
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
European journal of marketing : EJM
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of marketing analytics : JMA
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
32
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1
Loyalty
programs,
loyalty
engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Uncovering the relationship between revenue management and hotel
loyalty
programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Three decades of research on
loyalty
programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
6
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
7
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
8
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel
loyalty
programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
9
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
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