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~person:"Berkman, Dave"
~person:"Martinelli, César"
~person:"Murray, Noel M."
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
~subject:"Radio advertising"
~type:"article"
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Konsumentenverhalten
Radio advertising
Hörfunkwerbung
5
USA
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United States
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Consumer behaviour
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1920-1930
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1947
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Berkman, Dave
Martinelli, César
Murray, Noel M.
Rajagopal
Dukes, Anthony
4
Reinares-Lara, Eva
4
Gal-Or, Esther
3
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Bruwer, Johan
2
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2
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2
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2
Gaßner, Hans-Peter
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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European journal of marketing : EJM
2
Economics letters
1
International journal of retail & distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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1
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
2
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
3
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
4
The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
8
,
pp. 14-26
Persistent link: https://www.econbiz.de/10001072509
Saved in:
5
The not quite so inevitable origins of commercial broadcasting in America
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001072511
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