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~person:"Berthon, Pierre R."
~person:"Kamboj, Shampy"
~subject:"Collective action"
~subject:"Customer integration"
~subject:"Werbung"
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Collective action
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Social Web
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Social web
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7
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7
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7
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social media
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Berthon, Pierre R.
Kamboj, Shampy
Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Harrigan, Paul
8
Bilgram, Volker
6
Fogel, Joshua
6
Pitt, Leyland F.
6
Arora, Taanika
5
Carlson, Jamie
5
Choi, Yung Kyun
5
Herstatt, Cornelius
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Pittman, Matthew
5
Seo, Yuri
5
Shin, Hakseung
5
Adeola, Ogechi
4
Albuquerque, Paulo
4
Bretschneider, Ulrich
4
Campbell, Colin
4
Chatow, Udi
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Cova, Bernard
4
Drennan, Judy
4
Dwivedi, Yogesh Kumar
4
Halberstam, Yosh
4
Hollebeek, Linda D.
4
Hudders, Liselot
4
Jamal, Zainab
4
Janzik, Lars
4
Kerr, Gayle
4
Kim, Juran
4
Krcmar, Helmut
4
Lu, Yaobin
4
Perdue, Richard R.
4
Piller, Frank T.
4
Poels, Karolien
4
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AMS review : official publication of the Academy of Marketing Science
2
Business horizons
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
11
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1
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
2
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
3
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
4
Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan
;
Berthon, Pierre R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 183-194
Persistent link: https://www.econbiz.de/10011824777
Saved in:
5
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
6
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
7
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
10
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
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